Start With "Why"

The “Start with Why” concept, made famous by Simon Sinek, is about knowing why you do what you do – such as what inspires you to become a small business owner.

At SDA CPA, our “Why” is to relieve the stresses associated with accounting, taxes and payroll and to provide advice to small business owners so that they can focus on growing their business and increasing their profits.

Play the video above to learn more about us!

Our History

Raised in a small town in South Georgia, Stanley always dreamed of having his own CPA firm. After graduating from the University of Georgia with a Masters in Accounting, Stanley worked in the tax department of Price Waterhouse for 5 years. Thereafter, he worked in corporate taxes for 10 years at a local chemical company which was later acquired by Dow Chemical.

Stanley never forgot his dream of having his own business one day. In 2003, he realized his vision by launching Stanley Dean & Associates (later renamed SDA CPA Group).

Stanley quickly learned that running an accounting business was much more complicated than being an accountant. Not only did he have to know accounting, but he also had to know marketing, sales, legal, IT, etc. He had to wear several hats.

The first few years were challenging, and Stanley wondered if he’d made a mistake starting his own firm. But, after a few years, revenues and profits began to steadily increase. Stanley’s hard work has paid off, and SDA CPA Group has now been in business for over 13 years. During that time, SDA CPA Group has won the Bulldog 100 Award, given to the 100 fastest-growing firms owned by a UGA Alum a total of 5 times.

In September 2016, SDA CPA Group discontinued preparing individual 1040 returns for customers who weren’t business owners to focus solely on the small business market.

Bulldog 100 PASBA

Awards & Associations

Bulldog 100 PASBA

SDA CPA has been a recipient of the University of Georgia's "Bulldog 100: Fastest Growing Bulldog Businesses" award for five years - 2010, 2011, 2012, 2014, and 2015!

We are proud members of The Professional Association of Small Business Accountants (PASBA). Founded in 1982 with the idea that accountants could strategically run their practices in a more efficient and client-focused way, PASBA brings together some of the best and brightest minds in small business accounting, tax planning and preparation.

Through semi-annual national meetings it was discovered that small business clients, feeling lost in the blue chip client list of large accounting firms, were hungry for a financial partner that deeply understood their needs and struggles. The result was a compilation of 'best practices' that each accounting firm could use to run their own businesses as well as provide a solid package of accounting and business services to their clients

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We know the struggles you – the small business owner - face every day. With extensive experience managing our own small business, we are ready to help you with yours.

Meet Stanley Dean

Stanley has nearly 30 years of experience as a CPA in the Atlanta area. He earned his BBA in Accounting and a Masters of Accountancy from the University of Georgia. Stanley worked for nearly five years in the tax department of the Atlanta office of Price Waterhouse, then in the tax department of Schlumberger Industries in Norcross.

Stanley left Schlumberger to start a tax department for Flexible Products Company – an employee owned chemical company with over $150 million in revenue with operations in several locations in the U.S. and Canada. Flexible Products Company was later purchased by Dow Chemical and Stanley continued to work with Dow to assist with the transition of the accounting and tax function to its headquarters in Midland, Michigan. After his term with Dow Chemical, Stanley started Stanley Dean & Associates in 2003.

Stanley is a CPA, QuickBooks Online ProAdvisor, and a member of the Professional Association of Small Business Accountants and the Georgia Society of CPAs.

At home in Sandy Springs, Stanley, wife Kelly and their two sons enjoy college football (Go Dawgs!), skiing and boating. He is also an active member of Johnson Ferry Baptist Church in Marietta.


Meet the SDA CPA Team

Laurie Andrade

Laurie Andrade, CPA

Laurie brings over 20 years of public accounting experience to the firm. She specializes in working with individuals and privately owned businesses. Laurie received a Bachelor of Accounting from Mercer University. She is a member of the Georgia Society of Certified Public Accountants. In her free time, she enjoys riding horses, reading, cooking, and being a mother to her two sons.

Irma Lambert

Irma Lambert, Staff Accountant

Irma has over 15 years of experience as an accountant and has worked with Stanley since 2005. She has a BS in Accounting and extensive experience with several accounting software systems. She is also a QuickBooks Pro Advisor. Irma is originally from the island of St. Kitts. She is married and the mother of two teenagers.

Stacy York

Stacey York, Staff Accountant

Stacey worked as an account manager for interior designers and furniture manufacturers in the Atlanta area before deciding she wanted a career change. She recently graduated with a Bachelor of Science degree in Accounting from Southern New Hampshire University. Currently, Stacey is pursuing a master's degree through University of North Carolina at Chapel Hill’s Online Accounting program. In rare moments of free time, she enjoys spending time with her family, listening to alternative music, going to museums, learning, and watching documentaries.

Kelly Dean

Kelly Dean, Marketing Director

Kelly has over 20 years in small business management and enjoys friendships with current clients and getting to know prospective ones. She holds a BS and MS from UGA and has a certificate in paralegal training from NCPT (Atlanta). She is married to Stanley and loves sunshine and summertime, folk art, Thai food and shooting pool with their two sons.

John Dalziel

John Dalziel, Accounting Assistant

John graduated summa cum laude from Reinhardt University with a BBA in Accounting. He enjoys running on the weekends and in events like the Peachtree Road Race. He is also an avid fan of the Georgia Bulldogs and Atlanta Braves. He is an active member of Johnson Ferry Baptist Church.